Its Christmas time, there’s no need to be afraid. A classic line sung first by Paul Young and then latterly on the much ignored Band Aid II by Kylie Minogue. However judging by my trip into town yesterday I would disagree and say there is much to be scared of, and not just the fact I seem to have been forced to listen to that song every time I’ve set foot inside a shop since mid September.
Never mind the fact that at this time of the year the world goes mad and suddenly everyone is buying up brandy snaps as though their life depended on it. There is another recently discovered scary issue around. Namely the tragedy that is the complete destruction of the humble colouring book. I braced the mad rush of final shoppers yesterday to try and find two colouring books for presents. A simple task you might think? Well you’d be wrong.
Firstly all I wanted was a normal standard picture book for young children to colour in. Just the normal colouring books I had as a child with pictures of dogs and cats and houses. I didn’t want stickers or activities or doodles (that must be the cleverest money making idea since the shampoo companies started putting the words rince and repeat on the bottles, just put some blank paper together, call it a doodle book on the cover and charge twenty times the cost of the paper)
Secondly and most scary of all, when did colouring become a gender specific activity? Everywhere I looked the only colouring books I could find were labelled either girls colouring books and were full of pictures of princesses and castles, or boys colouring books full of cars and tractors. Talk about pushing gender stereotyping. Why do simple activities such as colouring need to be ruined? I realise it is a money making scam and people will unconsciously fall for it. I also know that in the scheme of things it’s quite a minor issue but it really bugged me. It is as stupid as the pink lego thing (read about them here) Well it didn’t work on me, and I walked away without purchasing any of them.
I realise that people have to try and reinvent the wheel. Essentially that’s what crime writers do all the time. There are a finite number of ways to kill someone and also motives for doing so, yet writers are able to take this idea and revamp it thousands and thousands of times. That’s a good thing for someone like me, who wants to read this revamped idea over and over again. Yet surely this revamping wasn’t needed for colouring books, to a six year old a picture to colour is about the actual act of colouring rather than the picture itself. I don’t think they really care how it is packaged. I bought a gift for a friend’s daughter this weekend and she was more interested in playing with the wrapping paper than the actual gift. (It was very nice wrapping paper though) There is certainly no need to give children different pictures to colour depending on whether they are a boy or girl.
Anyway despite my mini strop with the woman in Waterstones who asked if I’d found everything I wanted. All is not lost and the receivers of the colouring books are not to miss out. Luckily the sister works for a large retail brand (in the interest of not advertising let’s just say, think of a posh pound shop where you can buy a full size dancing Father Christmas and you’ll know where I mean) and she saved the day with some nice general colouring books with no stickers or activities in sight. She can therefore now be known as the Sister who saved Christmas. Of course is she could also work out a way of banning shops from playing Christmas music before the 23rd December then she really would be a superhero.